Week 9: Market Position

Hello [accessally_user_firstname],

This week, you are diving into your market positioning. As you already know, your brand is far more than your logo and tagline; it’s about how people feel about your company or business. However, when people talk about branding a company, it’s important to understand that it includes 3 main areas that we’re going to cover over the next few weeks: The Positioning, The Messaging, and the Visual Brand. 

This week, in order to work on defining your unique positioning, it’s going to require evaluating your competition, and what makes you different. Understanding your competition is an important component to defining your brand. Without it, you’ll find yourself struggling to differentiate yourself from your competitors. This week, I’ll help you research your competitors so that you can continue clarifying what makes YOU and your brand unique.